Brainstorming: 4 ways to get the creative juices flowing

Brainstorming rules

1. Focus on quantity

The adage “quality over quantity” is probably one you’ve heard, yet when it comes to brainstorming, the exact opposite is true. The more thoughts, the better.

2. Withhold criticism

The brainstorming process is not the place for negativity. There is no superior concept, therefore limiting the number of ideas that are communicated directly challenges Osborn’s first principle of quantity above quality.

3. Welcome unusual ideas

Encourage the expression of all thoughts, odd or not. Even while they may not always be practical, eccentric and unconventional ideas can provide fresh ideas for problems that you hadn’t previously considered.

4. Combine and improve ideas

Develop concepts. Of course, not every concept will be feasible for your team, but you can use some as inspiration.

Brainstorming methods

Since its inception, brainstorming has become a global phenomenon (pun intended). Everyone employs brainstorming strategies to stimulate their creative faculties. Now there are numerous methods for running more effective brainstorming sessions, including:

  • 5 Whys analysis
  • Brainwriting
  • Rolestorming
  • Starbursting
  • Rapid ideation



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