What Is SEO & Why Is It Important?

  • Web page content
  • Videos
  • Blogs (it’s easy to start your own blog to practice!)
  • Infographics
  • Podcasts
  • Listicles
  • How-to guides
  • Whitepapers and e-books
  • Social media posts
  • Paid and targeted campaigns
  • Keyword based copy that specifically relates to your business or product
  • Performance indicators such as click-through-rates (CTR) and cost-per-click (CPC)

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